According to a research by Mintel, nearly 49% of Americans consume non-dairy milk, although not exclusively. In tandem, the sales of dairy milk are projected to drop by 11% by 2020. Consumers are shifting to non-dairy milk as a preference and not a necessity, due to the health benefits associated with the former. In order to tap into this demand and meet its top consumer product request, Starbucks Corporation‘s recently announced that it will be introducing almond milk in its stores, in additi...
According to a research by Mintel, nearly 49% of Americans consume non-dairy milk, although not exclusively. In tandem, the sales of dairy milk are projected to drop by 11% by 2020. Consumers are shifting to non-dairy milk as a preference and not a necessity, due to the health benefits associated with the former. In order to tap into this demand and meet its top consumer product request, Starbucks Corporation‘s recently announced that it will be introducing almond milk in its stores, in additi...
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